MARKETING
DEGREE: Associate in Applied Science with a major in Marketing
This program uses classroom laboratory experience and work-based learning to prepare graduates for entry-level positions in marketing, advertising, sales, and retailing. This is also an excellent program for individuals seeking to improve their promotion potential in these areas.
PREREQUISITES FOR ENTRANCE
Required Courses
High School:
None
College:
None
NOTE: A grade of "C" or better is required for each prerequisite course.
Other Requirements
ACADEMIC REQUIREMENTS
- Any course with one of the following prefixes requires a grade of "C" or better: MKT
COURSE REQUIREMENTS | |||||||
General Education Courses |
|||||||
| Course | Class | Lab | Credit | ||||
|---|---|---|---|---|---|---|---|
| ECO | 201 | Economic Concepts | 3 | 0 | 3 | ||
| ENG | 101 | English Composition I | 3 | 0 | 3 | ||
| MAT | 165 | Statistics | 3 | 0 | 3 | ||
| SPC | 205 | Public Speaking | 3 | 0 | 3 | ||
| XXX | XXX | Elective: Humanities/Fine Arts | 3 | 0 | 3 | ||
| 15 | 0 | 15 | |||||
Required Major Core Courses |
|||||||
| Course | Class | Lab | Credit | ||||
| ACC | 111 | Accounting Concepts | 3 | 0 | 3 | ||
| AOT | 162 | Basic Information Processing | 3 | 0 | 3 | ||
| BUS | 123 | Business Law II | 3 | 0 | 3 | ||
| MGT | 101 | Principles of Management | 3 | 0 | 3 | ||
| MKT | 101 | Marketing | 3 | 0 | 3 | ||
| 15 | 0 | 15 | |||||
Other Hours Required for Graduation |
|||||||
| Course | Class | Lab | Credit | ||||
| ACC | 112 | Organizational Accounting | 3 | 0 | 3 | ||
| ACC | 124 | Individual Tax Procedures | 3 | 0 | 3 | ||
| OR | |||||||
| ACC | 150 | Payroll Accounting | 3 | 0 | 3 | ||
| ACC | 240 | Computerized Accounting | 3 | 0 | 3 | ||
| AOT | 261 | Office Spreadsheet Applications | 3 | 0 | 3 | ||
| BUS | 240 | Business Statistics | 3 | 0 | 3 | ||
| BUS | 250 | Introduction to International Business | 3 | 0 | 3 | ||
| MGT | 280 | Executive Development | 3 | 0 | 3 | ||
| MKT | 110 | Retailing | 3 | 0 | 3 | ||
| MKT | 120 | Sales Principles | 3 | 0 | 3 | ||
| MKT | 140 | E-Marketing | 3 | 0 | 3 | ||
| MKT | 240 | Advertising | 3 | 0 | 3 | ||
| MKT | 250 | Consumer Behavior | 3 | 0 | 3 | ||
| 36 | 0 | 36 | |||||
| Minimum Total Credit Hours: 66 | |||||||
SEMESTER CURRICULUM |
|||||||
SEMESTER 1 (Fall) |
|||||||
| Course | Class | Lab | Credit | ||||
| ACC | 111 | Accounting Concepts | 3 | 0 | 3 | ||
| BUS | 123 | Business Law II | 3 | 0 | 3 | ||
| BUS | 250 | Introduction to International Business | 3 | 0 | 3 | ||
| ECO | 201 | Economic Concepts | 3 | 0 | 3 | ||
| XXX | XXX | Elective: Humanities/Fine Arts | 3 | 0 | 3 | ||
| 15 | 0 | 15 | |||||
SEMESTER 2 (Spring) |
|||||||
| Course | Class | Lab | Credit | ||||
| ACC | 112 | Organizational Accounting | 3 | 0 | 3 | ||
| AOT | 162 | Basic Information Processing | 3 | 0 | 3 | ||
| ENG | 101 | English Composition I | 3 | 0 | 3 | ||
| MGT | 101 | Principles of Management | 3 | 0 | 3 | ||
| MKT | 101 | Marketing | 3 | 0 | 3 | ||
| MKT | 110 | Retailing | 3 | 0 | 3 | ||
| 18 | 0 | 18 | |||||
SEMESTER 3 (Fall) |
|||||||
| Course | Class | Lab | Credit | ||||
| ACC | 124 | Individual Tax Procedures | 3 | 0 | 3 | ||
| OR | |||||||
| ACC | 150 | Payroll Accounting | 3 | 0 | 3 | ||
| AOT | 261 | Office Spreadsheet Applications | 3 | 0 | 3 | ||
| MAT | 165 | Statistics | 3 | 0 | 3 | ||
| MKT | 120 | Sales Principles | 3 | 0 | 3 | ||
| SPC | 205 | Public Speaking | 3 | 0 | 3 | ||
| 15 | 0 | 15 | |||||
SEMESTER 4 (Spring) |
|||||||
| Course | Class | Lab | Credit | ||||
| ACC | 240 | Computerized Accounting | 3 | 0 | 3 | ||
| BUS | 240 | Business Statistics | 3 | 0 | 3 | ||
| MGT | 280 | Executive Development | 3 | 0 | 3 | ||
| MKT | 140 | E-Marketing | 3 | 0 | 3 | ||
| MKT | 240 | Advertising | 3 | 0 | 3 | ||
| MKT | 250 | Consumer Behavior | 3 | 0 | 3 | ||
| 18 | 0 | 18 | |||||
| Minimum Total Credit Hours: 66 | |||||||
PROGRAM AND EMPLOYMENT TIDBITS
Contact Person: Steven Weingartner
Waiting List: No
Local Starting Salary: $20,000.00
Local Average Salary:
National Starting Salary: $25,000.00
National Average Salary: