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Marketing (521801)

Degree: Associate in Applied Science, AAS

Overview

Graduates with a degree in Marketing receive 66 credit hours of course work. They know accounting, business, business ethics, business law, computer applications, and leadership. Graduates know the fundamental concepts in marketing and business management. They receive training in computer graphics to market business ideas and concepts. They receive oral and written communication skills, critical thinking skills and problem-solving skills for both academic and workplace situations. They can expect to start as entry-level careers in accounting, business, general sales, retailing, entry-level management in retailing, promotion, public relations, as well as essential skills in running and managing one’s own business.

PROGRAM ENTRANCE REQUIREMENTS:
• High School Diploma or GED
• A College Placement Test may be required

Courses

GENERAL EDUCATION COURSES

Course Prefix

Course Number

Course Name

Class Hours

Lab Hours

Credit Hours

ECO

201

Economic Concepts

3

0

3

 

 

OR

 

 

 

ECO

210

Macroeconomics

3

0

3

 

 

OR

 

 

 

ECO 

211

Microeconomics

3

0

  3

ENG

101

English Composition I

3

0

3

MAT

107

Contemporary Statistics & Probability

3

0

3

 

 

OR

 

 

 

MAT

110

College Algebra

3

0

3

 

 

OR

 

 

 

MAT

120

Probability and Statistics

3

0

3

SPC

205

Public Speaking

3

0

3

XXX

XXX

Elective: Humanities/Fine Arts

3

0

3

 

 

TOTALS:

15

0

15

REQUIRED MAJOR CORE COURSES

Course Prefix

Course Number

Course Name

Class Hours

Lab Hours

Credit Hours

ACC

111

Accounting Concepts

3

0

3

BUS

123

Business Law II

3

0

3

CPT

170

Microcomputer Applications

3

0

3

MGT

101

Principles of Management

3

0

3

MKT

101

Marketing

3

0

3

 

 

TOTALS:

15

0

15

OTHER COURSES REQUIRED FOR GRADUATION

Course Prefix

Course Number

Course Name

Class Hours

Lab Hours

Credit Hours

ACC

 112

  Organizational  Accounting

  3

  0

  3

ACC

101

  Accounting Principles I

3

0

3

 

 

OR

 

 

 

ECO

201

Economic Concepts

3

0

3

 

 

OR

 

 

 

ECO

210

Macroeconomics

3

0

3

 

 

OR

 

 

 

ECO

211

Microeconomics

3

0

3

ACC

102

  Accounting Principles II

3

0

3

 

 

OR

 

 

 

BAF

101

Personal Finance

3

0

3

BUS

101

Introduction to Business

3

0

3

BUS

250

International Business

3

0

3

MGT

206

Management Spreadsheets

3

0

3

MGT

280

  Executive Development

3

0

3

MKT

110

Retailing

3

0

3

MKT

120

  Sales Principles

3

0

3

MKT

140

  E-Marketing

3

0

3

MKT

240

Advertising

3

0

3

MKT

250

Consumer Behavior

3

0

3

 

 

TOTALS:

36

0

36

Minimum Total Credit Hours: 66

 NOTE:   Students wishing to transfer to a 4-year institution should take the following classes:  ACC 102; ECO 210 or ECO 211; MAT 110 or MAT 120.  Please see department advisors for specific details.

In the Real World

Graduates who obtain an Associate of Applied Science in Marketing degree are prepared for a variety of career opportunities in both the private and public sectors. They can expect to start as entry-level careers in accounting, business, general sales, retailing, entry-level management in retailing, promotion, public relations, as well as essential skills in running and managing one’s own business.

Career Placement

At FDTC, we believe that education deserves results - that’s why we want to watch our students succeed in the real world. Florence-Darlington Technical College works diligently to match students with relevant jobs in our community so that they can put their hard-earned education to work. We partner with successful alumni and local businesses to ensure our students get the best possible career upon graduation. Our Career Services Office offers a variety of services to help students succeed including: resume coaching, on-campus recruiting & career fairs, online job postings, professional development workshops, personality evaluations, internship placement assistance, and other online career building resources. We encourage all students to schedule a meeting with a Career Services Coach at (843) 661-8075 to explore their post-graduation opportunities. Find out about what Career Services can do for you. What does your future look like?

Learning Goals/Objectives

Graduates will:
• Communicate effectively using best practices prevailing in the business environment.
• Analyze and prepare business information using appropriate software.
• Prepare financial statements and reports in accordance with Generally Accepted Accounting Principles.
• Analyze and prepare techniques and procedures for marketing of products and services.
• Develop a promotional campaign using traditional advertising tools, as well as social media.

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