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Marketing Promotions

Certificate: Certificate in Applied Science, CAS

Overview

Graduates with a marketing promotions certificate receive 24 hours of course work. This certificate program is designed to prepare students for job opportunities in retail and wholesale organizations. Specifically: advertising, publicity, sales, and marketing management.

PROGRAM ENTRANCE REQUIREMENTS:
• High School Diploma or GED
• A College Placement Test may be required

Career Placement

At FDTC, we believe that education deserves results - that’s why we want to watch our students succeed in the real world. Florence-Darlington Technical College works diligently to match students with relevant jobs in our community so that they can put their hard-earned education to work. We partner with successful alumni and local businesses to ensure our students get the best possible career upon graduation. Our Career Services Office offers a variety of services to help students succeed including: resume coaching, on-campus recruiting & career fairs, online job postings, professional development workshops, personality evaluations, internship placement assistance, and other online career building resources. We encourage all students to schedule a meeting with a Career Services Coach at (843) 661-8075 to explore their post-graduation opportunities. Find out about what Career Services can do for you. What does your future look like?

Learning Goals/Objectives

Graduates will:
• Prepare financial statements and reports in accordance with Generally Accepted Accounting Principles.
• Analyze and prepare techniques and procedures for marketing of products and services.
• Develop a promotional campaign using traditional advertising tools, as well as social media.

Courses

Course Prefix

Course

Number

Course Name

Class

Hours

Lab

Hours

Credit Hours

ACC

111

Accounting Concepts

3

0

3

MGT

101

Principles of Management

3

0

3

MKT

101

Marketing

3

0

3

MKT

110

Retailing

3

0

3

MKT

120

Sales Principles

3

0

3

MKT

140

E-Marketing

3

0

3

MKT

240

Advertising

3

0

3

MKT

250

Consumer Behavior

3

0

3

 

 

TOTALS:

24

0

24

Minimum Total Credit Hours: 24

 

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