Digital Media And Marketing

Program overview

This certificate prepares students for entry-level positions in retail, wholesale, and digital business environments. Students develop skills in digital media strategy, advertising, sales, merchandising, customer engagement, publicity, social media management, and marketing operations. The program emphasizes practical marketing strategies, digital communication techniques, online brand promotion, and customer-focused business practices that support career opportunities in retail sales, digital marketing support, social media coordination, and promotional roles across both traditional and online platforms.

Courses Required

Choose an option

Semester 1

Accounting Concepts

Course Code: ACC-111

This course is a study of the principles of the basic accounting functions - collecting, recording, analyzing, and reporting information.

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Principles of Management

Course Code: MGT-101

This course is a study of management theories, emphasizing the management functions of planning, decision making, organizing, leading, and controlling.

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Marketing

Course Code: MKT-101

This course covers an introduction to the field of marketing with a detailed study of the marketing concept and the processes of product development, pricing, promotion, and marketing distribution.

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Semester 2

Digital Marketing

Course Code: MKT-140

This course is a study of electronic marketing. In addition to traditional marketing topics, special emphasis will be placed on internet marketing fundamentals, strategies, and trends.

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Digital Marketing

Course Code: MKT-140

This course is a study of electronic marketing. In addition to traditional marketing topics, special emphasis will be placed on internet marketing fundamentals, strategies, and trends.

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Advertising

Course Code: MKT-240

This course is a study of the role of advertising in the marketing of goods and service, including types of advertising, media, how advertising is created, agency functions, and regulatory aspects of advertising.

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Consumer Behavior

Course Code: MKT-250

This course is a study of the buying behavior process and how individuals make decisions to spend their available resources on consumption related items.

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Semester 3

Retailing

Course Code: MKT-110

This course is a study of the importance of retailing in American business and covers the concepts of store location, layout, merchandising, display, pricing, inventory control, promotional programs and profit management.

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Sales Principles

Course Code: MKT-120

This course is a study of the personal selling process with special emphasis on determining customer needs and developing effective communications and presentation skills.

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