Florence-Darlington Tech Unveils New Brand Identity
Florence-Darlington Tech (FDTC) is proud to officially introduce its new brand identity: a refreshed look that reflects the College's continued commitment to student success, workforce development, and the communities it serves.
While the look is new, the mission remains the same.
Same FDTC. New Look.
Like the students it serves, FDTC continues to embrace growth, innovation, and opportunity while honoring the communities that have shaped the College for more than 60 years. The refreshed brand reinforces FDTC's commitment to helping students reach their goals, no matter where they are in their educational journey.
"Reshaping our brand identity is about more than updating our logo; it's about reaffirming who we are and the mission that drives us every day," said Andrew Golden, Director of Marketing & Strategic Communications. "We have incredible faculty and staff who genuinely care about our students and are committed to helping them succeed. We want prospective students, current students, alumni, and our community to know that when you choose FDTC, you have a team behind you that is invested in your success."
The new brand positions Florence-Darlington Tech as a smart, affordable investment in a high-quality education. Whether students are preparing to enter the workforce, advancing in their current careers, earning industry credentials, or transferring to a four-year institution, FDTC provides the education, support, and resources needed to help them move forward with confidence.
"We are incredibly grateful for the support of our communities and regional partners," said FDTC Interim President Dr. Debbie Cheek. "This new brand identity reflects our vision for the future while reinforcing our commitment to providing accessible, high-quality education that prepares students with the knowledge and career-ready skills they need to succeed."
Cheek said the College's impact extends well beyond the classroom.
"We recognize the important role FDTC plays in strengthening our regional workforce and improving lives across the Pee Dee," she said. "Our business, industry, education, and community partners have placed their trust in us, and we are deeply appreciative of those relationships. As we introduce this refreshed brand, we look forward to continuing to earn that trust while working together to create new opportunities for our students and our region."
As part of the rebrand, the College has introduced a redesigned logo, refreshed color palette, updated typography, and a dynamic visual identity inspired by FDTC's history while reflecting the energy, ambition, and momentum of today's students.
The College is also introducing its new brand promise: "Your Launchpad for Life."
The new slogan reinforces FDTC's role as the place where students can begin, or continue, their educational and career journeys. Whether pursuing a degree, earning a certification, gaining new skills, transferring to a university, or training for a new career, FDTC provides the foundation students need to launch toward their future with confidence.
The refreshed brand identity will be introduced across the College's campuses, website, marketing materials, signage, and digital platforms over the coming months.